Why do we use organic Cotton?

Climate change is one of the biggest themes of our era. Therefore sustainability has always been in the core of our brand, from the very beginning. We are not perfect, but trying everyday to be as sustainable as we can be. Since we believe we all have to make a contribution to solving the problems ahead of us and keep this planet spinning for next generations to come.

Cotton is one of the best materials for making socks. It’s soft, takes up water easily and is very strong. No wonder it’s the most used natural fiber in fashion nowadays. But it’s also one of the most polluting fibers. How come?

The production of cotton is often done with toxic pesticides. You would not be surprised this pollutes the ground and causes the soil to be worn out. On top of that it puts farmers working on the fields in danger, since their ground- and drinking water becomes polluted. Farmers work unprotected on those fields, risking diseases as a consequence.

Cotton requires water intensive processes and irrigation. For one kilo of cotton to grow it takes about 2100 liters of water. On average you use 48 liters of water when taking a shower. That’s a lot of showers.

“Bringing together design, quality and sustainability is our mission”

That’s why we use organic combed cotton which is certified by GOTS, the Global organic textile standard (GOTS). It is the worldwide leading textile processing standard for organic fibres, including ecological & social criteria. Every factory is monitored by an independent organisation each year. Qnoop socks are made of organic combed cotton which is GOTS certified and dyed in a GOTS certified dying house. You can get more information here.


By using GOTS certified organic cotton we make a difference because:

  • No toxic chemical are used. Better for people and planet.
  • Up to 50% lower use of water, because organically grown cotton plants are less thirsty than their genetically modified counterparts.
  • Farmers have safe working conditions and receive fair wages for their production, and are therefore able to send their kids to schools.